AD Market Digest for Week of 10/2/23

October 02, 2023

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Generation Z is starting to enter the home buying market, profoundly impacting the entire mortgage industry. The emerging homeownership landscape, with the rise of Gen Z, presents both challenges and opportunities for brokers. Want to know how to overcome the former and make the most of the latter? 

In the latest episode of AD Digest, Aleksandr Simonelli, Sales Development Specialist, and Mark Glaser, Wholesale Team Manager, share tips on how to effectively advise Gen Z homebuyers given their unique characteristics and preferences. 

Key Highlights

  • Gen Z’s growing interest in home buying and their preferences
  • Catering to Gen Z’s tech-savvy, research-oriented, and entrepreneurial nature
  • Gen Z’s starting salaries and current rising home prices
  • Programs tailored to Gen Z’s alternative income streams
  • Building relationships with Gen Z

Don’t miss this opportunity to gain valuable insights to stay ahead of the competition. 

And, you can read our special blog post on Advising Gen Z for more details.

Mortgage News

  • SCOTSMAN GUIDE —  Putting Down Roots. The article covers essential topics such as understanding the unique needs of international clients, navigating complex documentation requirements, and building trust to facilitate a seamless lending process.
author Carl Holman

Written by

Carl Holman

Communications Manager

As AD Mortgage’s Communications Manager, Carl Holman has more than 20 years of expertise in marketing, media relations, and communications, having spent 10 years of his career in mortgage lending and real estate. He holds a Bachelor’s in Journalism and Mass Communications from the University of South Carolina.