We Improve Every Day to Reach Customer Excellence

May 28, 2026
Blog cover for Globee Award Customer Excellent

Excellence does not happen accidentally – it is a result of care and consistent work. At AD Mortgage, we prioritize our partners and are dedicated to improving our support services to make the workflow more efficient and help them achieve better outcomes. 

Recently, our dedication was honored with the Globee Award for ‘Achievement in Continuous Improvement for Customer Excellence’ category, recognizing our commitment to enhancing customer service. 

Why Our Partner Support Team was Highlighted 

Every day, our team works behind the scenes to make our partners’ experience smooth and predictable. The award explicitly highlights the following points of AD Mortgage’s approach:    

  • AD Learning Center and ADwise AI Guideline Assistant
  • AI-powered call quality scoring and performance monitoring  
  • BI reporting to analyze partner requests and identify friction points  
  • Missed-call tracking and proactive service recovery  
  • One-click Zoom access for easier partner support  
  • 24/7 chatbot support and extended support coverage  
  • Partner feedback tracking and satisfaction ratings  
  • Structured internal training and knowledge standardization  
  • Monthly system workshops for partners  

‘This achievement reflects the dedication of our entire Partner Support Team. Through strong teamwork, continuous analysis of partner feedback and workflows, ongoing internal training, and the integration of advanced technology, we are able to improve the quality of our service day by day. Customer excellence is a constant process, and we remain committed to growing, learning, and delivering better support for our partners every step of the way,’ 

– Irin Right, Partner Support Manager at AD Mortgage 

Our Support, Your Efficiency 

We continue working in three key directions to make our partners’ workflow more efficient: 

  1. Building Operational Infrastructure. Our team aims to provide consistent, measurable service via AI-powered call quality scoring and BI reporting to map requests and eliminate friction points. 
  2. Reducing Operational Friction. To ensure that our partners move from application to closing fast and smooth, we integrate missed-call tracking and proactive recovery tools, one-click Zoom access, 24/7 chatbot support, and extended coverage. 
  3. Continuously Improving Existing Processes. We perform ongoing refinement driven by partner feedback tracking, standardized knowledge systems, structured internal training, and monthly partner workshops. 

Partner with AD Mortgage to always be the top priority and receive top-level support anytime. 

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