AD Market Digest for Week of 1/29/24
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Tech-savvy but traditional, independent but hesitant, informed and research-driven but inaccurate… Lost in the wilderness of Gen X borrowers? Want to understand the mysterious souls and win the hearts of these elusive homebuyers? In this episode of AD Market Digest, a mortgage expert and a Gen Xer himself, Michael Pearson, cracks this code!
Key Highlights
- Informed and research-driven, tech-savvy and print preferring Gen Xers
- Influence of Gen X characteristics on their approach to homebuying and mortgages
- Gen Xers’ inaccurate beliefs based on past experiences or online sources
- Effective strategies for working with Gen Xers, including providing evidence and avoiding storytelling
- Generation X’s mixed approach to investment properties
- Preference for email and older social media platforms
- The fun game that highlights the generation gap in cultural references
Watch the full episode to learn more about how to strengthen your connection with Generation X borrowers! Stay tuned to AD Market Digest for more industry insights and tips!
Mortgage News
- NMN – The 10 hottest real estate markets of 2024. While home prices are broadly expected to decline this year, ten markets within the 100 most populated metropolitan areas in the U.S. will see an average increase of 5.14%.
- NMP – Zillow Survey Reveals Growing Number Of Homeowners Eager To Sell, Easing ‘Rate Lock’ Concerns. A recent Zillow survey found that 21% of homeowners are contemplating selling their homes within the next three years, a rise from 15% a year earlier
- Housing Wire – AD Mortgage expands operations in Arkansas and Mississippi In the past 45 days, AD Mortgage has strategically entered six new states, Including Arkansas, Maine, Montana, Oklahoma, Kansas and Mississippi, a spokesperson told HousingWire.
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