Tech-savvy but traditional, independent but hesitant, informed and research-driven but inaccurate… Lost in the wilderness of Gen X borrowers? Want to understand the mysterious souls and win the hearts of these elusive homebuyers? In this episode of A&D Market Digest, a mortgage guru and a Gen Xer himself, Michael Pearson, cracks this code!
KEY HIGHLIGHTS
- Informed and research-driven, tech-savvy and print preferring Gen Xers
- Influence of Gen X characteristics on their approach to homebuying and mortgages
- Gen Xers’ inaccurate beliefs based on past experiences or online sources
- Effective strategies for working with Gen Xers, including providing evidence and avoiding storytelling
- Generation X’s mixed approach to investment properties
- Preference for email and older social media platforms
- The fun game that highlights the generation gap in cultural references
Watch the full episode to learn more about how to strengthen your connection with Generation X borrowers! Stay tuned to A&D Market Digest for more industry insights and tips!
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MORTGAGE NEWS
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- Housing Wire – A&D Mortgage expands operations in Arkansas and Mississippi In the past 45 days, A&D Mortgage has strategically entered six new states, Including Arkansas, Maine, Montana, Oklahoma, Kansas and Mississippi, a spokesperson told HousingWire.
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