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Reaching More Millennial Homebuyers

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Reaching More Millennial Homebuyers
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According to the American Community and American Housing surveys, there are 66 million Millennials in the U.S., which represents the country’s largest generation by population.

Consider this:

  • Millennials are the fastest-growing segment of homebuyers, accounting for 37 percent of the overall U.S. housing market.
  • Millennials make up an even bigger share of first-time homebuyers. In all, 82 percent of younger millennial buyers (ages 22-30) and 48 percent of older millennial buyers (31-40) purchased their first homes between July 2019 and July 2020.
  • The National Association of Realtors estimates that 99 percent of Millennials use the internet during their homebuying process.

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